MATTHEW A. FANIZZA
Creative Lead | Lead Producer
Over the past decade, I’ve specialized in taking high-stakes creative ideas from zero to multi-million-view digital franchises. Operating at the intersection of creative direction, production operations, and brand partnerships, I build formats that command deep viewer attention while protecting corporate brand safety.
Let’s work together - mfanizza7@gmail.com
350M+
Aggregate Campaign Views Delivered
15M+
Long-Form Watch Hours Driven
10+
Years Leading Formats & Tier-1 Talent
FOX One x Overtime: "Race to Glory"
Lead Producer | Creative Architecture, Multi-Location Operations, Brand Alignment
Architected the end-to-end creative development and production pipeline for a marquee six-week World Cup campaign co-branded with FOX Sports. Designed the overarching show mechanics, on-camera challenge formats, and brand integrations across complex physical logistics, multiple locations, and third-party vendors. Governed full run-of-show execution and delivery across 1,189 individual content units, outperforming U.S. sports-media TikTok benchmarks by 75% and cultivating dedicated sub-communities totaling nearly 150,000 followers.
142M+ Views
8.2M Engagements
+75% TikTok Benchmark Lift
Flagship Series: Chasing No 1
Lead Producer | 0-to-1 Format Architecture, Talent Stewardship, Post-Production Pipeline, Brand Partnerships
Architected, launched, and lead-produced the flagship show Chasing No 1 featuring NFL superstar Ja'Marr Chase and Annie Agar. Designed the core show mechanics, studio aesthetic, and multi-tier production pipeline to turn top-tier athlete access into a high retention digital media franchise. In its official launch month alone, the show generated 3.03M+ total views and 201,524 hours of watch time (~23 cumulative years). Long-form episodes averaged an extraordinary 15-minute 20-second view duration across a 5.45% CTR, while short-form extensions generated 1.6M+ views on YouTube alone. The launch converted over 26,000 net new subscribers and reached 800K+ unique viewers, establishing a repeatable template for talent-led IP.
3.03M+ Launch Views
201K+ Watch Hours
15:20 Avg View Duration
